Post by account_disabled on Dec 30, 2023 5:40:27 GMT
On February 28, the deadline to register for the new edition of "L'Oréal Brandstorm" ends , the contest organized by the emblematic makeup brand that brings together students from all over the world. This year's challenge is to design a digital shopping experience based on entertainment. The winning team will be awarded the "L'Oréal Intrapreneurship Award" and will have the opportunity to go to the brand's headquarters in Paris to develop their project with the mentoring of industry experts. The acceleration of the development of e-commerce due to the pandemic has focused all attention on optimizing the online purchasing process. In this context, the French brand plans to increase its online sales volume to 50% between now and 2023 .
Taking advantage of the launch of its digital plan, the contest has been aimed at exploring one of the most creative solutions for shopping. This is “ retailtainment ”, a concept born from the Phone Number List fusion between “retail” and “entertainment” and which, therefore, seeks to energize the purchasing process through play. If you do not display the embedded video correctly, click here . L'Oréal Brandstorm participants can choose to direct their ideas towards the creation of new products or services, business models or entertainment-related experiences. The finalists will be evaluated by a jury made up of members of the L'Oréal executive committee: Barbara Lavernos (executive vice president and director of Technology and Operations), Lubomira Rochet and Jean-Claude Le Grand (executive vice president of Human Resources).
The winners, in addition to sharing the development process of their project with the Parisian L'Oréal team, will be able to work at Station F , the largest startup campus in the world. “ Gaming, streaming, augmented reality and digital services will transform the online shopping experience into something totally new, much more attractive, interactive and fun. A hybrid that will be found halfway between what can be a television program, a live music festival and a video game,” says Lubomira Rochet, digital director of L'Oréal. Jean-Claude Le Grand, executive vice president of Human Resources, adds: “ L'Oréal is more committed than ever to supporting young people at the beginning of their professional lives, offering them an experience that will allow them to develop and grow.”
Taking advantage of the launch of its digital plan, the contest has been aimed at exploring one of the most creative solutions for shopping. This is “ retailtainment ”, a concept born from the Phone Number List fusion between “retail” and “entertainment” and which, therefore, seeks to energize the purchasing process through play. If you do not display the embedded video correctly, click here . L'Oréal Brandstorm participants can choose to direct their ideas towards the creation of new products or services, business models or entertainment-related experiences. The finalists will be evaluated by a jury made up of members of the L'Oréal executive committee: Barbara Lavernos (executive vice president and director of Technology and Operations), Lubomira Rochet and Jean-Claude Le Grand (executive vice president of Human Resources).
The winners, in addition to sharing the development process of their project with the Parisian L'Oréal team, will be able to work at Station F , the largest startup campus in the world. “ Gaming, streaming, augmented reality and digital services will transform the online shopping experience into something totally new, much more attractive, interactive and fun. A hybrid that will be found halfway between what can be a television program, a live music festival and a video game,” says Lubomira Rochet, digital director of L'Oréal. Jean-Claude Le Grand, executive vice president of Human Resources, adds: “ L'Oréal is more committed than ever to supporting young people at the beginning of their professional lives, offering them an experience that will allow them to develop and grow.”