Post by account_disabled on Dec 23, 2023 10:22:17 GMT
Its availability and have the customer purchase it so that they are the owner. Graphic creation & integration on a WordPress basis. Visual and editorial content of the site. Natural reference. Adwords campaign. Creation of pages on social networks. Facebook ads. Facebook gamification. Our Data approach One of our particularities is to have a Data approach for all our recommendations. We do not start from what our clients think they know, from the knowledge they think they have of their markets, from what they imagine to be the concerns of the consumers or buyers they want to reach.
We also do not start from typical profiles that we will predetermine. We start from the data. To use Email Data an expression dear to Google, we start from intentions. For what ? because Internet users (individuals or professionals) go to the Internet (via a search engine and generally Google) to train, obtain information, understand, look for an answer or a solution, compare, buy, evaluate... If we succeed in capturing very exhaustively these Internet users' requests, we know their needs, their expectations, their concerns, their dissatisfactions.
It is therefore much simpler and more effective to then offer them the right content, in the right format, which covers the right subjects, in the right way. Very often this step is either not addressed, because we think we know our online market (even though it is different from offline); because we think that communicating about our brand is enough; because we don’t know that it’s possible; because we don't know how to do it; because we think that digital channels are only communication channels on which we can and will push our offers…. The intention of Internet users takes precedence To use the phrase of a Google VP: “intent is more powerful than demographics (…). Why? Because demographics rarely tell the whole story. Understanding intent is much more powerful.
We also do not start from typical profiles that we will predetermine. We start from the data. To use Email Data an expression dear to Google, we start from intentions. For what ? because Internet users (individuals or professionals) go to the Internet (via a search engine and generally Google) to train, obtain information, understand, look for an answer or a solution, compare, buy, evaluate... If we succeed in capturing very exhaustively these Internet users' requests, we know their needs, their expectations, their concerns, their dissatisfactions.
It is therefore much simpler and more effective to then offer them the right content, in the right format, which covers the right subjects, in the right way. Very often this step is either not addressed, because we think we know our online market (even though it is different from offline); because we think that communicating about our brand is enough; because we don’t know that it’s possible; because we don't know how to do it; because we think that digital channels are only communication channels on which we can and will push our offers…. The intention of Internet users takes precedence To use the phrase of a Google VP: “intent is more powerful than demographics (…). Why? Because demographics rarely tell the whole story. Understanding intent is much more powerful.