Post by account_disabled on Feb 25, 2024 7:07:07 GMT
WHAT IS THE DIGITAL STRATEGY FOR? When defining a Digital Strategy in a digital communication project , rules and objectives are set for each communication channel. The rules and objectives of a digital strategy must be set in strict harmony with the specific activities that the company carries out. In this framework, it is important to carefully consider the activities underway in the company and how it is possible to support them with digital communication tools : production of optimized content, Website, SEO, Social Media, Email Marketing, Reputation, e-Commerce, Advertising, App. At the same time, it is necessary to operate with the customer at the center of considerations.
Here is an essential tool to guide the definition of a digital strategy, keeping your customer at the centre: the Sales Cycle . WHAT IS A SALES CYCLE A Sales Cycle is a model that represents how the questions, thoughts, needs, doubts and intentions of your potential customer change before and after purchasing your product/service. Typically, in a B2C Sales Cycle, the Chinese Singapore Phone Number List customer moves between 8 different phases. B2C Sales Cycle - Model YOUR CUSTOMER'S ISSUES IN THE SALES CYCLE Before becoming one, your next customer goes through a series of moods and specific intentions and purposes. What are the moods, intentions and purposes of your target user ? What are you asking before, during and after the purchasing phase? And, above all, what can you do to facilitate his research, resolve his doubts, ease his worries and encourage contact?
Whether you deal with, for example, a restaurant, children's toys or financial advice, you are addressing your customer directly. You are doing Business-To-Consumer (B2C) and your customer will go through the 8 stages of the sales cycle indicated below. In your digital communication you should foresee the appropriate Digital Marketing projects to support each of these 8 phases. (If you're targeting businesses, it's doing Business-To-Business (B2B); the B2B sales cycle is a little different and you'll find it mentioned here shortly.) THE 8 PHASES OF A SALES CYCLE Your next customer will go through these 8 stages: 1. NEED A need will arise for your target. Or your target needs to be stimulated to develop a need. Seen from your perspective, the first step in a sale is creating the need .
Here is an essential tool to guide the definition of a digital strategy, keeping your customer at the centre: the Sales Cycle . WHAT IS A SALES CYCLE A Sales Cycle is a model that represents how the questions, thoughts, needs, doubts and intentions of your potential customer change before and after purchasing your product/service. Typically, in a B2C Sales Cycle, the Chinese Singapore Phone Number List customer moves between 8 different phases. B2C Sales Cycle - Model YOUR CUSTOMER'S ISSUES IN THE SALES CYCLE Before becoming one, your next customer goes through a series of moods and specific intentions and purposes. What are the moods, intentions and purposes of your target user ? What are you asking before, during and after the purchasing phase? And, above all, what can you do to facilitate his research, resolve his doubts, ease his worries and encourage contact?
Whether you deal with, for example, a restaurant, children's toys or financial advice, you are addressing your customer directly. You are doing Business-To-Consumer (B2C) and your customer will go through the 8 stages of the sales cycle indicated below. In your digital communication you should foresee the appropriate Digital Marketing projects to support each of these 8 phases. (If you're targeting businesses, it's doing Business-To-Business (B2B); the B2B sales cycle is a little different and you'll find it mentioned here shortly.) THE 8 PHASES OF A SALES CYCLE Your next customer will go through these 8 stages: 1. NEED A need will arise for your target. Or your target needs to be stimulated to develop a need. Seen from your perspective, the first step in a sale is creating the need .